Elementary Marketing A to Z

Isn’t it frustrating as a librarian or info pro working hard to promote your library’s services and programs and you come across marketing advice with ideas or terms that are unfamiliar? It’s annoying that marketing has a language all its own with enough jargon to fill sizeable dictionaries and leave non-experts scratching their heads. You just want to get your work done!

Add to that, we have our own library terms and we barely had time in our LIS programs or on the job to learn all of THOSE and now we add the foreign language of marketing too?!

I’m here to translate a lot of those foreign marketing terms. I have the unique skill of being trained to speak both ‘marketing-ese’ and ‘library land lingo’.

Now, there are plenty of good glossaries and dictionaries already online to explain various marketing terms and I’ve included some of them in the additional resources at the end. But … they are all geared towards big businesses, for-profits, those who already know about marketing, and they are missing examples and illustrations of the concepts at work.